The Objective of this Campaign

  The campaign is to enhance more face-to-face communication among youth. The campaign aiming for the change among youth so that they interact more with each other through several channels and using the richness of the non verbal cue that can’t be portrayed through computer-mediated communication (CMC). A non-verbal cue refers to the tone of the voice, body language, facial expression, and as well volume of the conversation, which all cannot be noticed through texts and fonts.

Next objective is that this campaign helps build an effective communication and interpersonal skills among youth. Effective communication in this context refers to the successfulness of sending the means of the message by the sender, and the receiver are enabled to interpret the message being sent, and are able to decode it having the same meaning as what the sender means. It shows that means of the message are well distributed without any disturbance that may lead to confusion.

The third objective of this campaign is to educate the youth that they did not to be too dependable on their gadget. History had proven that human races are able to live without the existence of gadget, long before time. Hence, we want the youth to stop clinging onto their devices, even when there are people around them that they can communicate with, whom they can join in with brilliant talks and conversation that could lighten up ideas that hold the potential to greatness.